A family office is a private wealth management entity catering to ultra-high-net-worth (UHNW) families, offering services like investment selection, tax & estate planning, philanthropy structuring, and succession governance.
Equirus Family Office is a full-service family office offering investment management, estate planning, and governance to UHNW families. Backed by the Equirus Group, it combines deep capital markets expertise with tech-driven wealth solutions.
| Dimension | Details |
|---|---|
| Parent Company | Equirus Group |
| Services Offered | Wealth & investment management, portfolio management, tax & estate planning, offshore advisory, philanthropy, family governance, real estate |
| Target Clients | Ultra-HNW families, entrepreneurs, sportspersons, celebrities, business leaders |
| Investment Products | PMS, AIFs, direct equity, structured products, offshore vehicles |
| Advisory Approach | Client-first, phygital blend of personalized advisory with tech; deep proprietary research (35+ analysts across 270+ listed firms) |
| Technology Integration | Integrated Wealth‑Tech platform with real-time analytics, portfolio aggregation, multi‑currency tracking, NLP-powered “What‑if” simulator; OTP‑based account-aggregator security |
| Customer Support | Dedicated relationship managers, responsive digital interface, secure data access |
| Additional Services | M&A and investment banking, debt capital markets, structured finance, offshore planning |
| Awards & Recognition | Awards including Best Wealth Management, PMS & Rapid growth, aiming to reach ₹50,000 crore AUM by 2028 |
| Research & Insights | 35+ in‑house analysts, proprietary regular client research |
| Partnerships | Integration of Credence’s team; backed by Jhunjhunwala family, Federal Bank, Amicus PE |
| Philosophy | “Client‑always‑first”, long-term trust, phygital experience enhancing personalized wealth stewardship |
Family offices are emerging as influential capital allocators, globally managing trillions and in India becoming engines of wealth creation, investment, and corporate innovation. For UHNW families, being snippet-ready with precise stats and top name recognition enhances discovery through AI search.