Equirus Wealth
03 Sep 2025 • 5 min read
In the ever-changing world of investing, few assets hold the timeless appeal of gold. For centuries, gold has been seen as a store of value and a safe haven during times of uncertainty. As we move through 2025, the spotlight on gold is bright again. With persistent inflation, rising central bank demand, and global geopolitical tensions, investors are re-evaluating its place in their portfolios.
But is gold simply a defensive asset, or can it play a more strategic role in wealth creation? Let’s explore why gold matters, its pros and concerns, and how smart allocation can enhance portfolio resilience this year.
Several factors have reignited interest in gold:
Inflation pressures: Even as central banks attempt to rein in inflation, elevated prices for essentials continue to erode purchasing power. Gold, with its history of preserving value, becomes a natural hedge.
Central bank buying: In 2024, global central banks collectively purchased record levels of gold to diversify reserves. This trend is expected to continue in 2025.
Geopolitical uncertainty: Conflicts, trade disputes, and political instability often drive investors toward safe-haven assets like gold.
Currency dynamics: With the US dollar showing signs of volatility, many see gold as a counterweight.
Gold is often referred to as “portfolio insurance.” Here’s why:
When inflation rises, the real value of cash and bonds tends to decline. Gold, however, has historically maintained its purchasing power. For example, during the high-inflation years of the 1970s, gold prices soared.
In times of crisis, investors flock to gold. Whether during the 2008 financial crisis or the pandemic years, gold provided stability when other assets faltered.
Gold often moves independently of equities and bonds. Adding even a small allocation can reduce overall portfolio volatility.
Gold is globally recognized and easily tradable, making it a practical choice for investors seeking flexibility.
While gold has clear benefits, investors often worry about valuation:
No yield: Unlike bonds or stocks, gold does not generate income. Its return comes purely from price appreciation.
Price cycles: Gold can experience long periods of underperformance when inflation is low and equities are strong.
Speculative risks: Short-term trading and investor sentiment can drive sharp swings in prices.
👉 Smart tip for 2025: Instead of trying to time gold prices, focus on strategic allocation. Think of it as a stabilizer, not a high-return engine.
There is no one-size-fits-all answer, but many wealth managers suggest 5–10% of a diversified portfolio in gold.
Conservative investors: 5% to reduce volatility without sacrificing equity growth potential.
Moderate investors: 7–8% to balance inflation protection with long-term growth.
Aggressive or risk-conscious investors: Up to 10% for stronger downside protection.
The exact percentage should depend on your risk tolerance, investment horizon, and portfolio goals.
Today, investors have multiple ways to gain exposure to gold:
Physical gold: Coins, bars, and jewelry. Tangible but comes with storage and security costs.
Gold ETFs: Convenient, liquid, and cost-effective.
Sovereign gold bonds (in India): Offer interest in addition to gold price appreciation.
Gold mining stocks: More volatile but can provide leveraged exposure.
Investors often compare gold with assets like silver, real estate, or even cryptocurrencies. While each has unique merits, gold’s unmatched history, liquidity, and central bank backing make it a cornerstone hedge asset.
👉 Analogy: Think of gold as the “seatbelt” in your portfolio. You may not always need it, but when unexpected jolts occur, it can prevent serious damage.
As we step into 2025, gold is regaining traction as a stabilizer in diversified portfolios. With inflationary pressures, central bank accumulation, and heightened global risks, its role as a hedge is more relevant than ever.
Smart allocation, not speculation, is the key. By thoughtfully including gold, investors can protect wealth, reduce volatility, and prepare for uncertainties while keeping growth assets at the core of their strategy.
In short, gold is not just a relic of the past. It is a timeless asset with renewed importance for the modern investor.
Q1. Why is gold considered a hedge against inflation?
Because gold has historically preserved purchasing power when inflation rises, unlike cash or bonds which lose real value.
Q2. Is gold still relevant in 2025 with modern assets like cryptocurrencies?
Yes. While crypto has gained attention, gold remains far more stable, universally accepted, and backed by central banks.
Q3. What percentage of my portfolio should I allocate to gold?
Generally, 5–10% is recommended, depending on your risk appetite and financial goals.
Q4. Does gold always go up during crises?
Not always, but historically gold has performed well during extended periods of uncertainty and inflation.
Q5. What is the best way to invest in gold today?
ETFs and sovereign gold bonds are popular options due to their liquidity, cost-effectiveness, and safety compared to holding physical gold.