Equirus Wealth
28 Aug 2025 • 5 min read
Exchange-Traded Funds (ETFs) have become one of the most popular investment vehicles worldwide. But in recent years, a new category has started catching the attention of both retail and institutional investors - the smart beta ETF.
If traditional ETFs are like plain vanilla ice cream, smart beta ETFs are more like a customized sundae. They keep the simplicity of ETFs but add a layer of strategy that aims to deliver better risk-adjusted returns. Let’s break down what smart beta ETFs are and how they work in simple, easy-to-understand terms.
A smart beta ETF is an exchange-traded fund that follows an index but does not strictly stick to market capitalization weighting. Instead, it uses alternative rules or “factors” to decide which stocks to include and how much weight to assign to them.
In simple words, while a traditional ETF mirrors an index like the Nifty 50 or S&P 500 based on company size, a smart beta ETF tries to improve performance by applying rules based on value, dividends, volatility, momentum, or other factors.
Example:
A traditional Nifty 50 ETF invests in the 50 largest Indian companies based on market cap.
A smart beta ETF tracking the “low volatility” index will focus on those companies in the Nifty 50 that historically show less price fluctuation.
Smart beta ETFs blend the best of both worlds - passive investing and active strategies. Here’s how they work step by step:
Smart beta ETFs are built on factors such as:
Value – investing in undervalued companies.
Low Volatility – focusing on stable stocks.
Dividend Yield – selecting companies that pay high dividends.
Momentum – choosing stocks that have been rising steadily.
Quality – companies with strong balance sheets and profitability.
Instead of simply giving more weight to large-cap companies, the ETF builds its portfolio by applying the chosen factor. For example, in a dividend-focused smart beta ETF, companies that consistently pay high dividends get higher weightage.
The ETF then tracks this custom index and rebalances periodically (quarterly or semi-annually) to ensure the factor strategy stays intact.
Smart beta ETFs appeal to investors who want more than just market exposure. Here are the main benefits:
By focusing on factors like value or momentum, investors aim to outperform the market over time.
Low-volatility or quality-focused smart beta ETFs help reduce portfolio risk while maintaining equity exposure.
Smart beta ETFs are usually cheaper than actively managed mutual funds but more strategic than plain ETFs.
The rule-based approach removes emotional decision-making and provides a systematic investment method.
Imagine you are picking players for a cricket team.
A traditional ETF selects players purely based on their popularity (market cap).
A smart beta ETF looks deeper - choosing players based on performance factors like batting average (value), consistency (low volatility), or strike rate (momentum).
The goal is to create a balanced team that can outperform in the long run.
While smart beta ETFs offer advantages, they are not risk-free.
Factor Cycles – A factor that works well in one market phase may underperform in another. For instance, momentum strategies can struggle during sudden market corrections.
Liquidity Concerns – Some smart beta ETFs may have lower trading volumes compared to large traditional ETFs.
Costs – They are generally more expensive than plain ETFs due to the additional strategy involved.
HNIs and Institutions looking for risk-adjusted exposure beyond standard indices.
Retail investors who want to diversify their portfolios with strategic equity exposure.
Long-term investors aiming to benefit from factor-based investing without going for expensive active funds.
A smart beta ETF is essentially an ETF with a brain. It sticks to rules like a passive fund but adds a strategic twist that aims to deliver better returns or manage risks.
For investors, they offer a middle ground - more thoughtful than a plain index fund but more cost-effective than an actively managed fund. However, success depends on selecting the right factor and having patience during market cycles.
If you are exploring ways to diversify your portfolio while keeping costs low, smart beta ETFs are worth considering as part of your long-term investment strategy.
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1. Are smart beta ETFs better than traditional ETFs?
Not always. Smart beta ETFs may outperform in certain market conditions but can underperform in others. They are designed for factor-based exposure, not guaranteed higher returns.
2. What factors are most common in smart beta ETFs?
The most popular factors are value, momentum, low volatility, dividend yield, and quality.
3. Do smart beta ETFs cost more?
Yes, they usually have slightly higher expense ratios than traditional ETFs but still lower than actively managed mutual funds.
4. Are smart beta ETFs suitable for beginners?
They can be, but beginners should understand the factor being applied before investing. Starting with a well-known factor like low volatility or dividend yield may be a good option.
5. How liquid are smart beta ETFs in India?
Liquidity varies. Popular smart beta ETFs tracking indices like Nifty Low Volatility or Nifty Value 20 have better volumes compared to niche products.